The £25 Merino Base Layer
The Fabric and Manufacturing game - how it works - a brand comes up with a product, decides on a fabric and heads out to source the fabric. They’ll then find a manufacturing facility to get the product constructed and delivered. All cost driven.
From there, these brands go and sell it for anywhere between 5 – 6 times the actual cost of getting the product manufactured. These brands will then sometimes find unethical factories and poorer quality fabrics so the product is much cheaper to make (prices to the consumer stay the same). They may also impose unfair price demands on these factories to squeeze the margins even more, whatever the cost (these guys know who they are) - we have already seen this with the supermarkets…
Here at Finisterre, we find the best fabrics and facilities and then sell the product for 2 – 3 times the cost. Some of this money goes to continue building this place, spreading the sustainability word and investing in the long term – it is how we believe things should be run.
At the start of March we will be launching, what we consider to be the fairest price Merino Base Layer available. Everyone should have access to this unbelievable fabric – hot when you are cold and cold when you are hot. The Finisterre Eddy base Layer is made from top grade Merino made in ISO accredited factories.
Below is a picture of the Eddy in the two colours – blue and off white – men’s and women’s cut.
The price? £25 pounds – that’s it, just to prove the point that as businesses, if we want to get more sustainable, then we have to be more realistic about the way we grow and the prices we charge. It is about the long term.
Please email Steve to place your order – steve@finisterreuk.com, or give me a call on 01872 554 481.
witter
acebook