DESIGN VISION
THE BRIEF
To build products for the cold-water surfer, responding to their needs and developing innovative product which enhances the experience before, during and after their surf.
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    DESIGN VISION
    BUILD PRODUCTS WHICH LAST
    Produce durable, well-made products and components, which are fit for purpose, last the test of time and can be easily repaired.
    i-SPY INTERACTIVE IS COMING SOON
      DESIGN VISION
      FABRIC COMES FIRST
      • - Weatherproof / warm / responsive to the environment
      • - Sensory connection, warm / tactile, comfortable
      • - Durable
      • - Easy care
      • - Low bulk
      • - Practical / versatile / multi-use
      i-SPY INTERACTIVE IS COMING SOON
      WHAT SHOULD IT BE MADE OF AND WHY?
        DESIGN VISION
        SOURCING WITH INTEGRITY
        ‘WHOLISTIC’ TUG OF WAR – EVALUATE ENVIRONMENTAL IMPACT VS DURABILITY VS FIT FOR PURPOSE
        • - Is it available in organic or recycled to same high spec?
        • - Can it be easily repaired / recycled?
        • - Can it be produced closer to home?
        • - Consider animal welfare – guarantee full traceability 
        i-SPY INTERACTIVE IS COMING SOON
          DESIGN VISION
          MEANINGFUL MANUFACTURE
          WHO AND WHERE TO MAKE THE BEST PRODUCT
          • - Select specialists in their craft
          • - Interrogate, understand and simplify the supply chain
          • - Know the key people in the supply chain, visit all factories.
          • - Challenge and learn from factories’ knowledge, to develop innovative fabrics, considered features and meaningful products.
          i-SPY INTERACTIVE IS COMING SOON

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