Long-Lasting Socks & Relationships
Over the festive season you may have been bought the gift of warm and happy toes, courtesy of our Last-long socks. Back in 2009, we set out to make the most durable and cosy socks, so we thought it a good idea to speak to some people who knew a thing or two about the [...]
We’re idiots
Why’s the Pruga so warm? Compared to our SDS system, used in our Etobicoke and Sastruga – our Pruga utilises a technology never used before, a new and exclusive insulation innovation driving weight and warmth to the forefront. Why’s the Pruga so warm? The Pruga’s secret, lies in its construction, it incorporates our double decker [...]
what are you proud of?
What’s the winter jacket your most proud of Debbie? The Sastruga represents for me a journey from throw-away fashion to a simple and chic solution against the cold. I am proud to be seen walking along the coastal path on a blustery, frosty day snuggled up in my winter white Sastruga. When friends come down [...]
Sustainable manufacturing – The blunt side of the Cheap Needle.
I came to Finisterre after working as a fashion designer for 5 years in large high street brands. I left the world of fast fashion behind, because I was frustrated at what I saw was an abuse of power, screwing suppliers over for margin gain and throw-away trends. I felt sure things could be done [...]
Screwing Business…
Screwing Business as Usual. I was interviewed for Richard Branson’s book (‘Screw Business as Usual’) some time ago, although not by him. The idea behind the book was to look into how business owners could or were already putting the ‘triple bottom line’ (social, environmental and financial) at the heart of their businesses. To get [...]
we made a new one!
So we did it – the time, the meetings, the discussions, the sheer work – it has been a journey. We met loads of people on this journey and they were defo cool. Some people talked loads of silly stuff, others were invaluable, both of you know who you are I think what I wanted [...]
We’re not angry, just disappointed.
*Before you keep reading, just a heads up – that we’ve spoken to the rad folk at Howies and it’s all cool, we’re cool – this case is closed. Sweet! Back in 2003, Howies did something very rad. A large corporate company, known as Levis, attempted to bully them. Levis were under the impression that [...]
le Bowthorpe…
Wednesday, July 20th, 2011 One of our Pioneers James Bowthorpe is going to be going on one of the most amazing trips of his life and one of the most amazing, we’ve probably ever been a part of. The details of the trip, we can’t yet divulge, it will be on foreign soil and we need to [...]
Competitions…
Thursday, November 11th, 2010 A little over a month ago, we ran our first competition. We’d spent over three years developing a logo, endless sketches, people coming in and out, some sleepless nights and in the end, something we thought wrapped us up – small, smart, resourceful, sociable and committed – an otter! With [...]
Collabs
Monday, November 22nd, 2010 As a small business striving to do things differently, we love companies who are living and breathing their passions, making products of the highest quality and in a responsible way. Our friend Mark Roberts is the man behind Glass Tiger, a small business making environmentally sensitive wooden hybrid surfboards based in [...]
