Who says you can’t rock fleece

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We’ve got quite a history of working with and wearing fleece. It’s funny how certain fabrics can acquire certain stigmas, cashmere (beautiful and soft), fleece (middle aged, synthetic). We’re not big on stigmas, we’re just big on what works and how you rock it. Take Rich for example, he’s a professional in waste management, his [...]

1500 frames per second

“There’s no other spot in the world like Maverick’s, you can jump off a plane 20 minutes away and drive down to the beach”, says Ken Collins. Rocky Romano is a guy who lives his life in between big swells. He’s sat on ski’s in some of the oceans biggest swells and captured almost every [...]

All it takes

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The workshop has taken a few knocks over the last 12 months and you know what, we’re still here and we couldn’t be more proud of everyone in it and they’re ability to find the opportunities. Rebecca, Gregor, Davo, TK, Jackson, Debs, Sara, TP and all those in the wings showing their support – you [...]

copping out?

Often shot from the water, tow teams on the shoulder and the boys waiting in between sets, Shipsterns has opened the eyes of many. A solid North Coast winter swell can spike the emotions of most, you get anxious, you stare at it, you see a few guy take some sets on the head and [...]

he’s kind of good

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We met Tom Wegener a couple years back, we shook hands, he talked us through the boards, his shaping process, the craftsmanship. When we parted ways and said good bye, it kind of felt like we were going through some native american trade ritual, where we both came bearing gifts. Us with one of our [...]

Long-Lasting Socks & Relationships

The Factory 1930's

Back in 2009, we set out to make the most durable and cosy socks, so we thought it a good idea to speak to some people who knew a thing or two about the sock trade. The factory we selected to make our Last-long socks is based in the sock heartland of the UK – [...]

We’re idiots

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Why’s the Pruga so warm? Compared to our SDS system, used in our Etobicoke and Sastruga – our Pruga utilises a technology never used before, a new and exclusive insulation innovation driving weight and warmth to the forefront. Why’s the Pruga so warm? The Pruga’s secret, lies in its construction, it incorporates our double decker [...]

what are you proud of?

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What’s the winter jacket your most proud of Debbie? The Sastruga represents for me a journey from throw-away fashion to a simple and chic solution against the cold. I am proud to be seen walking along the coastal path on a blustery, frosty day snuggled up in my winter white Sastruga. When friends come down [...]

When will your last wave be?

Shot by Ian of Cornishartprints.com

How good has this autumn been for waves? Best in a while I’d have said. Back to back cross-offshores and long distance groundswells – Atlantic facing coasts have been doing their thing – hope you’ve had a fill somewhere along the way. So a few Saturdays ago I stopped off to see Ben, our old [...]

getting lost

We don’t like to use his name and he doesn’t like when we do, kind of annoying – but who really cares, because the guy is bloody rad. He’s a pioneer of ours, he goes on some epic trips all over the world, sails, eats fruit and charges when it gets big. He sent us [...]