Surfing with Reno Kai

Carlos is the first athlete we got on board. Over the years we’ve seen him capture big wave titles, marry and grow a family. We were speaking the other day and he said there was a cool little video he had of his boy Reno Kai. Somethings telling us he’ll be followig in the footsteps [...]

Nice to take the hat off

You work with people and admire them for what they do and every so often, that admiration for what they do, evolves into admiration for who they are and Al Mackinnon is very much that. He’s been with us since 2006, has been the eye behind some of our most iconic images and is probably [...]

a bit of cash and a credit card loan

We believe in encouraging and supporting the people we work with, not just paying them and this approach has resulted in surf trips, late nights, beers and some very strong friendships. We’ve been talking to Chris below, we’re looking forward to meeting him in the future, but for now – enjoy his story, the video [...]

To see far is one thing, going there is another – Constantin Brancusi

- Dedicate time to something and do it well. – Open up relationships and keep them. – Lend some time to furthering innovation, innovation that has no financial gain and instead improvement at it’s heart. We’ve tried to do these things, sometimes not perfectly, but we’ve dedicated many days, and have done, since bringing a [...]

“Danger”

It’s the place that captured Tommy Kay’s imagination years ago, whilst sat on the tube, putting the Finisterre plan together. Over ten years later, it’s still capturing the hearts of many. Rocky and the boys over at The Go Big Project, have sent through another short film, which highlights the athletes, sport, culture and realities [...]

copping out?

Often shot from the water, tow teams on the shoulder and the boys waiting in between sets, Shipsterns has opened the eyes of many. A solid North Coast winter swell can spike the emotions of most, you get anxious, you stare at it, you see a few guy take some sets on the head and [...]

You’re on dude…

“Be courteous to all, but intimate with few, and let those few be well tried before you give them your confidence.” George Washington was a pretty smart dude and if what he says is true, then Mr Bowthorpe has every bit of our confidence. He cycled around the world, paddled the Thames in a boat [...]

Falling in love…

She may have dive records and started ocean conservation trusts, but these aren’t the reasons why people dig her and they’re not the reasons that allow her to do what she does. It’s something much more unquantifiable than that, Hanli Prinsloo is all heart, everyday, 24hrs a day. Below is a little piece on her [...]

The winter prep

Winter swells are going to start pumping soon. Big wave surfers all over the world are packing their stuff, putting their houses up for rent, so they and family can move to the North Shore of Hawaii for the winter. Once they arrive, it’s lean diets, big training sessions and sizing up their tow set-ups. [...]

we’ve got to pass the pebbles!

Nobody trips over mountains. It is the small pebble that causes you to stumble. Pass all the pebbles in your path and you will find you have crossed the mountain. Our Ambassador, record holder and lover of the deep blue is returning from the Freediving World Championships. She’s under the impression that it didn’t go [...]