Salmon Theory

We’re a cold water surf company, making cold water surf spots more accessible. Anything that showcases cold, wintery waves and men and women head to toe in neoprene, enjoying waves -is right in our wheelhouse. We’ve opened up relationships globally, with a select few people who bring this lifestyle to life visually. Dylan and Ryan made something very special over the last year. It’s a short doco, showcasing the lives of a select few, in a country just over the... Read More

The left coast

Our approach in finding the people to help build Finisterre over the years – has always revolved around – subtle, considered and free-thinking individuals. When we came across Cody’s work, it only took a moment or two, to know what the guy was going to be like and after a very rad conversation with him yesterday, I can happily say – that Mr Caldwell ticks all three adjectives above. Once we lay some brick over a conversation, we then follow things up with... Read More

“Danger”

It’s the place that captured Tommy Kay’s imagination years ago, whilst sat on the tube, putting the Finisterre plan together. Over ten years later, it’s still capturing the hearts of many. Rocky and the boys over at The Go Big Project, have sent through another short film, which highlights the athletes, sport, culture and realities of Big Wave Surfing in Half Moon Bay, California at the legendary “Mavericks.” Hats off to the chargers. Maverick... Read More

tan lines…

on the back of the neck are right around the corner. All those things that coincide with Spring and Surf – lighter evenings, 3/2 out of hibernation, tan lines on the back of the neck and a dab of sun protection on the tip of the nose. Call these things nostalgic, the very thought of them gets the workshop humming, toss this video in by a guy named Cody Caldwell and workshop doors get blown off. It’s friday, start thinking about your next southwest surf trip, swell... Read More

Most leave, whilst a few stay

Gary McCall is in the Finisterre Product Tester stable. Northern Ireland and its reefs are where he’s most comfortable, and with a handful of locals, they’re stamping their abilities within the global big wave surf arena. A bit about a recent shot and what happened, only two days ago: Gary: That was dawn surf check at Mullaghmore when the swell was peaking. Was down there with Al and Cotty. We set out onto the water early and after nearly deciding to return to harbour... Read More